Mystery
Shopping Companies
The mystery
shopping companies spent an estimated value of nearly
$600 million in the United States in 2004, according to a
report commissioned by the Mystery Shopping Providers
Association .
What are
Mystery Shopping Companies ?
Mystery shopping
companies are used by market research companies to
measure quality of service and other specific
information about products and services in retail
outlets.
These mystery shopping companies
employ people who act as mystery shoppers posing as normal
customers doing specific tasks—such as purchasing a product,
asking questions, registering complaints or behaving in a
certain way – and then provide detailed reports on their
experiences.
Mystery shopping started as a way
to measure employee integrity. Tools used for mystery shopping
assessments range from simple questionnaires to complete audio
and video recordings. Many mystery shopping companies are
administered online and potential mystery shoppers use the
Internet to register for participation, find mystery shopping
jobs and receive payment as well. Shoppers are often given
instructions to make the transaction to make the test of the
knowledge and service skills of the employees to a particular
service issue.
Some of the common establishments
that use these mystery shopping companies are
retail stores, fast food chains, banks, gas stations, car
dealerships, recreation and health clubs.
Mystery
Shopping Companies as Avenue For Earning Income
Mystery
shopping companies provide an avenue for housewives and
other people who like shopping to earn money from taking
assignments for shopping. Housewives have been known
to earn good income in their spare time by taking
contracts from these mystery shopping
companies online.
mystery shopping
companies
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